When singer Jennifer Lopez sang, ‘Love Don’t Cost a Thing’, she certainly wasn’t counting in the fact that the business of love, celebrating the humble day of love – the Valentine’s Day - is worth more than `12,000 crore. Yes, this is the figure estimated by a survey conducted by the Associated Chambers of Commerce and Industry of India (Assocham) in the year 2010-11.
And no one — not even if you are against it — remains untouched by it. So right from the newspaper advertisements to your roadside florist, to the discount posters in your favourite shopping hotspot, to the malls, the restaurants and the parks – every place partakes of this big and expensive love cake.
The Valentine’s Week, as many youngsters in the city would know, began on Tuesday with the Rose Day. It will be followed by the Proposal Day on February 8, the Chocolate Day on February 9, the Teddy Day on February 10, the Promise Day on February 11, the Kiss Day on February 12, the Hug Day on February 13, and finally the much-celebrated and hyped the Valentine’s Day on February 14.
The study, compiled after an interaction with 1,200 people, including professionals and students from schools and colleges, concluded that those in love are ready to spend anywhere between `5,000 and `1,50,000 to celebrate the Valentine’s Day.
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