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"Saras-Mela", sponsored by the Ministry of Rural Development, Government of India, will be held in Ludhiana from March 10 to March 21.
Self-help groups from all over the country are expected to set up at least 300 stalls at the 12-day extravaganza.
According to sources, the state government had decided to hold the mela in Ludhiana about two months back, but owing to the assembly elections, the dates for the mela could not be finalised.
The Ministry of Rural Development provides Rs 20 lakh for organising the event to promote self-help groups.
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