MyPlayCity.com offers more than 350 full-version, downloadable games, all for free. Ksenia Kazak, director of marketing and PR, shared her experience with growing MyPlayCity’s revenue and improving AdSense performance just by adding link units to their pages.Inside AdSense: Tell us a little more about MyPlayCity. When did it launch?
Ksenia Kazak: They created the site in 2006, and today have more than one million visitors daily. They offer casual games, which are easy to play, small, colorful and suitable for all ages. None of our games have time limits, and users can download them and play for as long as they want, for free. It’s great for our users, because gamers usually have to pay for their games.
